It's a familiar refrain: you need high-end gear to produce quality content. You need a +Nikon DSLR, the full suite of +Adobe apps (I'm talking the full suite, including the obscure ones that nobody uses) ... I can't edit audio unless I have Logic by +Apple, okay, I'm creating content for a mom-and-pop outfit and not +TBWA/Chiat/Day , but dammit I can't do a thing with this equipment!
Look, it's just not true. Okay, yes, you can shoot spectacular video with a high-end camera and a tricked-out +Mac Pro will allow you to create +Hollywood-level effects and CGI. Yes, a case full of nice glass will let you take incredible photos. And okay, a collection of clip art, stock photos, brushes, patterns and plugins will let you create layouts worthy of a design school textbook. Writers of course are screwed because you can still get the job done just as well with a 30-year-old +Commodore 64.
But the it's easy to get into a destructive obsession with gear. The Red Baron once said, "It's not the plane that matters, it's the man in the plane that counts." In the case of tech gear, it's a question of expressing your heart, your creativity, your unique voice. All that equipment is just a means for you to communicate, they're not the communication itself. It's the media, in other words, not the message.
So while it can be tempting to blow a wad on a fancy kit, I assure you it's not necessary. You can shoot video with a smart phone -- the quality has become quite spectacular these days -- and edit it on +YouTube Creators.
Don't let technology hold you back -- just go for it.
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